Throughout his early years within the NFL, quarterback Patrick Mahomes famously had a hole between his enamel. On Thursday, Align Expertise introduced that Mahomes has joined the main international medical system firm as its model ambassador, representing the Invisalign Smile Squad.
“After a few years of hypothesis, I figured it was lastly time to set the document straight, and lots of of you have been proper…I’m a proud person of Invisalign,” mentioned Mahomes. “As an athlete, I’m all the time centered on optimizing my efficiency and well being, so when it got here time for me to decide on how one can enhance my smile, it was clear that Invisalign aligners have been the correct selection for me over conventional braces. I’m excited to formally be a part of Workforce Invisalign.”
Mahomes mentioned Invisalign helped him really feel “extra assured” with out the product being too apparent or impacting his each day life.
Launched in 2017, the Invisalign Smile Squad is one part of Align’s efforts to extend consciousness and educate dad and mom, teenagers and adults about the advantages of Invisalign therapy.
What does the squad do?
By means of the Invisalign Smile Squad, Align collaborates with trusted regional and international influencers, together with athletes, to share their private Invisalign therapy journeys throughout their very own social media channels on platforms corresponding to TikTok, Instagram, YouTube, Snapchat and others.
“The Invisalign Smile Squad was created to assist customers higher perceive the entire Invisalign therapy expertise in a really actual and relatable means,” mentioned Kamal Bhandal, Align Expertise vice-president, international model and Americas advertising. “We’re thrilled to welcome Patrick Mahomes to the squad to share his distinctive journey along with his followers. We’ve discovered that the genuine, private tales shared by the Invisalign Smile Squad go a protracted approach to addressing questions on beginning Invisalign therapy.”
Invisalign and athletes go a great distance. In 2021, Align Expertise partnered with U.S. Ski & Snowboard, making the Invisalign model the official smile of the Olympic nationwide governing physique of ski and snowboard sports activities in the US.
