Non-alcoholic choices are gaining popularity, particularly amongst older younger adults, writes Dearbhla O’Brien, CEO, Drinkaware
Pricey Editor:
Drinkaware has simply accomplished its first-ever ethnographic analysis mission with younger adults in Eire, giving us an unprecedented alternative to listen to straight from 18–34 12 months olds about how alcohol matches into their on a regular basis lives.
The findings are hanging. Many describe themselves as health-conscious and sober-curious, but binge consuming stays culturally anticipated — notably amongst 18–24 12 months olds, the place peer stress and social confidence are highly effective drivers. Older younger adults, in the meantime, usually tend to average their behaviour and contemplate the long-term affect on their well being and wellbeing.
Dearbhla O’Brien, CEO, Drinkaware
The analysis signifies a real urge for food for change. Non-alcoholic choices are gaining popularity, particularly amongst older younger adults, providing a necessary pathway to inclusion with out alcohol. Nonetheless, with out the fitting instruments, assist, and social permission, too many nonetheless really feel trapped by outdated expectations.
Eire’s consuming tradition is shifting, slowly however certainly. It’s as much as all of us — policymakers, communities and friends — to assist younger adults who wish to make more healthy decisions, in order that consuming much less, or in no way, turns into not simply accepted, however celebrated.
To learn the total report and for extra info and assets to assist more healthy decisions, go to: www.drinkaware.ie.
Yours sincerely,
Dearbhla O’Brien
CEO, Drinkaware
The complete paper outlining the younger adults’ quantitative examine might be discovered right here.
Reference:
- The Drinkaware Younger Adults Research 2025 is a qualitative examine utilizing an ethnographic strategy amongst younger adults aged 18-34 years outdated carried out by Ipsos B&A throughout 2024 and 2025.
