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Canadian small companies working to fend off results of tariffs, regardless of reprieve

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Tapmaster president Tyler Pubben, at his company's manufacturing facility in Calgary, Alta., Tuesday, Feb. 4, 2025. (The Canadian Press/Jeff McIntosh)
Tapmaster president Tyler Pubben, at his firm’s manufacturing facility in Calgary, Alta., Tuesday, Feb. 4, 2025. (The Canadian Press/Jeff McIntosh)

U.S. President Donald Trump might need delayed 25 per cent tariffs on Canadian items for a month, however Tyler Pubben isn’t letting his guard down.

The president of Tapmaster — a Calgary enterprise making taps with brass and polymer from the U.S. — is trying to reduce the corporate’s reliance on the U.S. by beefing up gross sales at dwelling, increasing into new markets and looking for alternate suppliers.

“It’s been simpler to promote to the U.S. simply because the U.S. buyer base is bigger,” he mentioned Tuesday. “However the political atmosphere is simply not as reliable because it was even two weeks in the past, so we’re actively in search of methods to diversify away.”

Pubben’s perspective is way the identical throughout Canada’s small enterprise group, which is refusing to deal with Trump’s 28-day reprieve as a positive factor as a result of it’s seen how unpredictable and brash the president could be. 

To keep away from being damage ought to Trump make good on his promise for increased duties, small companies are analyzing their provide chains, companions, margins and bills.

Many are even going as far as to look each nearer to dwelling and farther afield for producers, suppliers and patrons. 

“Nevertheless it’s not going to be straightforward and it’s not going to be (inside) 30 days,” Pubben mentioned.

“It’s a time for us as Canadian enterprise homeowners to take one other have a look at that and see if there are different alternatives we needs to be exploring within the close to time period”

Karen Danudjaja, the proprietor of beverage powder model Blume

U.S. brass wanted for hospitals, dental places of work

Tapmaster, for instance, wants the brass in its taps to haven’t any or low portions of lead as a result of a lot of its clients are hospitals, dental places of work and shoppers.

Nevertheless, “zero-lead brass is definitely remarkably onerous to search out,” Pubben mentioned.

“There’s solely a few corporations that make it,” he mentioned, rattling off a listing of suppliers which might be predominantly within the U.S., Germany and China.

Shelby Taylor faces an analogous scenario. Her enterprise Chickapea is predicated in Collingwood, Ont., however makes its pulse-based pastas within the U.S.

“With our pasta being each excessive protein and gluten-free, it takes actually specialised gear and experience to supply … and the individuals who have actually developed experience in making the sort of pasta are simply not positioned right here in the intervening time,” she mentioned.

As a result of Chickapea ships its merchandise to Canada from the U.S., it could be topic to Canada’s retaliatory tariffs, so the corporate is working with its producer because it considers different options.

Canada’s $30-billion retaliation package deal meant to actual revenge has been placed on maintain to match Trump’s pause however would apply 25 per cent tariffs on a large swath of products getting into the nation from the U.S., together with raw pasta.

Tapmaster machinist Dawson Meyer works on making parts from raw materials sourced from the United States at the company's manufacturing facility in Calgary, Alta., Tuesday, Feb. 4, 2025. (The Canadian Press/Jeff McIntosh)
Tapmaster machinist Dawson Meyer works on making components from uncooked supplies sourced from america on the firm’s manufacturing facility in Calgary, Alta., Tuesday, Feb. 4, 2025. (The Canadian Press/Jeff McIntosh)

If enacted, prices handed on shoppers

If it’s enacted, Taylor mentioned Chickapea “wouldn’t have a selection however to move on a number of the price to the patron.”

“That’s completely not what we need to be doing as we’re already considerably of a premium product within the pure meals area, however there’s no manner that we may keep away from it and have a enterprise that was sustainable,” she mentioned. “The margins aren’t there for that.”

Karen Danudjaja, the proprietor of Vancouver-based beverage powder model Blume, has been mulling a number of the identical situations however isn’t eager on passing alongside prices to clients.

As an alternative, she’s treating the respite as one month for Blume to be extra considerate about its provide chain and think about how one can lower its U.S. reliance. 

“It’s a time for us as Canadian enterprise homeowners to take one other have a look at that and see if there are different alternatives we needs to be exploring within the close to time period,” she mentioned.

Blume sources substances like turmeric and cinnamon from nations like Sri Lanka, India and the U.S. however produces and packages its hydration powders simply outdoors of Vancouver.

“Will U.S. clients rally round a Canadian product proper now?”

Karen Danudjaja, the proprietor of beverage powder model Blume

Tariff’s dangerous timing

The tariff feud arrived as the corporate was about to launch its merchandise in Entire Meals grocery shops within the U.S., so Danudjaja mentioned it’s been attempting to construct up stock in warehouses south of the border to delay any impacts of potential increased levies.

Even when she will be able to get product throughout the border with out dealing with the upper tariffs, Danudjaja frets about how American customers will react to her model.

“Will U.S. clients rally round a Canadian product proper now?” she questioned.

However fairly than get misplaced in fears, Danudjaja was resolving herself to attempting to be optimistic in regards to the scenario

“It will be straightforward for me to get caught there, however finally, there’s at all times going to be one thing on the horizon,” she mentioned.

“We simply must take management of what we will, make the perfect plans we will with the knowledge we’ve got and transfer ahead from there.”



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